RossArte is a regeneration project by means of contemporary art and architecture. The goal is to interpret through art and architecture a historical moment tensed between globalization and historical values. Rossa, and the Calanca valley, is an urban planning laboratory that considers art as the founding element of our future cities. The city understood as a total work of art. Rossa's intervention starts from the premise of the integration between art (in which to live), nature and historical context. Art is permanently inserted into the existing fabric, it is a public and civil work, it becomes a space of life; architecture and the design of the city.